Loading...
Micro-Seminar: The Business of Games - Understanding Opportunities outside of development in the Video Game Industry PART ONE
by
Back to Welcome Week Micro-Seminars 2024
Thu, Aug 22, 2024
3 PM – 4:30 PM PDT (GMT-7)
Private Location (register to display)
7
Registered
Registration
Registration is now closed (this event already took place).
Details
Part 1: Thursday, August 22, 2024 from 3:00 – 4:30 pm (PST)
Part 2: Friday, August 23, 2024 from 10:00 – 11:30 am (PST)
Video Games are the largest form of entertainment in the world with over $190B in global gross revenue in 2023. This course will dive deep into the different aspects of how game Publishers and Developers build brands, distribute and price their games, and how they market and generate awareness, consideration, and conversion with consumers. This course will expose students to the video game industry and its operations. Students will gain a deep understanding of game publisher/developer org structures and processes of how games come to market. Students' expected learnings include a deep understanding of how the video game industry functions and what employment opportunities exist outside of game development.
Day 1 - Video Game industry history, platform overview, publisher org structures, project funding and budgeting
Day 2 - Business models, distribution channels, monetization structures, go-to-market plans - group project (game positioning - brand DNA pyramid), the future of the game industry
Target Audience - Incoming freshmen who are interested in eventually entering the game industry in a business-focused role (non-game development).
Lead By: Professor Steven Fowler
Steve Fowler is an Adjunct Professor at USC's Annenberg School for Communication and Journalism, where he teaches graduate students the business of games. Professor Fowler is a 25-year video game industry executive having built and managed legendary brands such as Halo, Guild Wars 2, Hearthstone, and Marvel Strike Force, generating over $10 billion in gross revenue. Professor Fowler has led large global teams for multinational corporations as CMO and built startup organizations from the ground up. He has also won multiple awards and recognition for his creative direction, online marketing, and digital publishing expertise. Professor Fowler's mission is to share his knowledge and insights with the next generation of game industry executives and innovators.
Agenda
Past Events
Fri, Aug 23, 2024
10:00 AM – 11:30 AM
Private Location (register to display)
10:00 AM – 11:30 AM
Micro-Seminar: The Business of Games - Understanding Opportunities outside of development in the Video Game Industry PART TWO
Micro-Seminars have two parts. Attendance to both parts is required. Registering for the PART ONE session will automatically enroll you in the PART TWO session on Friday.
Part 1: Thursday, August 22, 2024 from 3:00 – 4:30 pm (PST)
Part 2: Friday, August 23, 2024 from 10:00 – 11:30 am (PST)
Video Games are the largest form of entertainment in the world with over $190B in global gross revenue in 2023. This course will dive deep into the different aspects of how game Publishers and Developers build brands, distribute and price their games, and how they market and generate awareness, consideration, and conversion with consumers. This course will expose students to the video game industry and its operations. Students will gain a deep understanding of game publisher/developer org structures and processes of how games come to market. Students' expected learnings include a deep understanding of how the video game industry functions and what employment opportunities exist outside of game development.
Day 1 - Video Game industry history, platform overview, publisher org structures, project funding and budgeting
Day 2 - Business models, distribution channels, monetization structures, go-to-market plans - group project (game positioning - brand DNA pyramid), the future of the game industry
Target Audience - Incoming freshmen who are interested in eventually entering the game industry in a business-focused role (non-game development).
Lead By: Professor Steven Fowler
Steve Fowler is an Adjunct Professor at USC's Annenberg School for Communication and Journalism, where he teaches graduate students the business of games. Professor Fowler is a 25-year video game industry executive having built and managed legendary brands such as Halo, Guild Wars 2, Hearthstone, and Marvel Strike Force, generating over $10 billion in gross revenue. Professor Fowler has led large global teams for multinational corporations as CMO and built startup organizations from the ground up. He has also won multiple awards and recognition for his creative direction, online marketing, and digital publishing expertise. Professor Fowler's mission is to share his knowledge and insights with the next generation of game industry executives and innovators.