Micro-Seminar: Generative AI in Design: Embracing Innovation, Navigating Ethics PART ONE

Micro-Seminars have two parts. Attendance to both parts is required. Registering for the PART ONE session will automatically enroll you in the PART TWO session on Friday.

Part 1: Thursday, August 22, 2024 from 3:00 – 4:30 pm (PST)
Part 2: Friday, August 23, 2024 from 10:00 – 11:30 am (PST)

Overview: The advent of generative AI is revolutionizing the creative landscape, presenting unprecedented opportunities and challenges for designers. This micro-seminar equips participants to harness the power of various generative AI tools ethically and effectively. We explore the balance between embracing technological innovation and adhering to ethical standards, empowering designers to maintain creative control while leveraging AI as a powerful ally. This includes using tools like ChatGPT for brainstorming and ideation, and strategies for integrating various generative AI tools.

Expected Learning Outcomes:
• Understand the impact and potential of generative AI in the design industry.
• ethical considerations and responsible AI use.
• Explore AI tool integration while maintaining artistic integrity.
• Gain insights into practical applications and best practices for using AI to enhance design projects.

Day 1: Introduction:
• Welcome and seminar objectives.
• Generative AI in design discussion.

Embracing AI:
• Why resisting AI is not viable for modern creatives.
• Case studies: AI in tools like Photoshop, smartphone cameras, and other daily services.

Ethical Considerations:
• Ethical issues with AI tools.
• Ensuring academic accountability: Embracing AI while ensuring student work reflects their learning, skills, and efforts; and strategies to prevent AI misuse and expand creative possibilities.

Discussion: • Open floor for participant perspectives.

Day 2: AI Strategies:
• Using AI as a creative partner.
• Practical examples of AI-enhanced design projects.

Creative Control:
• Ensuring AI supports rather than dictates artistic direction.
• Boundaries between AI assistance and ownership.

Workshop:
• Hands-on AI tool activities.
• Collaborative AI brainstorming.

Conclusions:
• Recap key points.
• Open Q&A session.

Target: deal for first-year students in design, as well as students in related creative fields such as film, game design, communications, media arts, and interactive media. Provides insights and strategies for leveraging AI while maintaining artistic integrity.

Lead By: Professor Bruno Lemgruber

Bruno Lemgruber is an Associate Professor at USC Roski School of Art and Design, celebrated for fostering a vibrant and equitable design culture. With over 25 years of international experience spanning both professional and academic spheres, Bruno has crafted innovative design and communication strategies for global brands, including a transformative decade in New York City. As a passionate educator and creative leader, he mentors students in advanced design projects, championing a research-driven approach and honing creative problem-solving skills. Bruno holds a Master of Science in Graphic and Communication Design from Pratt Institute and a dual Bachelor of Science in Graphic & Industrial Design from ESDI/UERJ. His dynamic career includes leadership roles such as Executive Creative Director at Tabaruba Design and influential teaching positions at Infnet/ECDD and Pratt Institute, where he has inspired hundreds of students with his forward-thinking methodologies.

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